Jasprit Bumrah is the face of fashion start-up Estrolo

The Hyderabad-based brand has roped in the Indian pacer for its denim range of jeans and shirts

Hyderabad-based fashion start-up Estrolo has roped in Indian pacer Jasprit Bumrah as brand ambassador for the Estrolo denim range of jeans and shirts. This association comes at a point when Estrolo is making rapid strides in increasing its market share in the Indian domestic market in the apparel space.

Estrolo was co-founded in 2016 by Rakesh Gupta – an Indian School of Business and IIT Kharagpur alumnus and a former McKinsey and Microsoft executive; and Sumit Handa, a Symbiosis and; NITK alumnus and former ITC and Tata executive.

Commenting on the association with Bumrah, Handa, said, “It’s great to have Jasprit Bumrah as the face of brand Estrolo. He is undoubtedly the world’s best bowler. The way he generates pace in his deliveries, the way he moves the ball, the way he delivers match-winning performances series after series is absolutely amazing to watch. And he does all of that so consistently and effortlessly. This is what brand Estrolo, is all about. With the Estrolo range of products, you look fashionable and stylish…effortlessly.”

The tag line for the company is ‘Keep it effortless. Keep it Estrolo.’ On the collaboration, Bumrah said, “I am absolutely delighted to be associated with Estrolo, a brand that stands for being effortlessly fashionable to me. I am excited about the vast range of denim designs that the brand offers. Its unique designs clearly stand out in the underserved market. I am very confident that given the range of Estrolo designs the Indian youth is in for a fashionable treat.”

Gupta, Cofounder, Estrolo, added, “The company is growing at an exponential pace, and this association with Jasprit Bumrah will strengthen the Estrolo brand recall. Bumrah is an amazing cricketer and a youth icon. We wish he continues to perform for Team India and inspire millions, not only in India but all around the world. We are happy to have him in the Estrolo family and wish him all the best.”

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